Meher Mirchandani: The Queen Of All She Purveys

By Muhammad Riaz Usman
Khaleej Times, Dubai, United Arab Emirates

WWR Article Summary (tl;dr) The fashion brand “Meher & Riddhima” was launched in September 2002. Influenced by local culture and history, these unique and intricate creations cater to a growing clientele in the region, the Indian Subcontinent, and the Western market.

DUBAI

Meher Mirchandani, managing director of Palmon Group, had all the reasons to be interested in fashion.

While growing up, Meher was exposed to her father, Manohar Lahori’s apparel manufacturing business, which at that time was one of the largest garment businesses in the UAE, making a million clothing pieces a month at five factories in Jebel Ali and Fujairah free zones.

“We supplied to international chains such as Bhs, C&A, Gap and Debenhams. I learned a lot about fabrics, pattern-making and tailoring. I learned how to bring a garment to life from an abstract sketch,” recalls Meher.

Raised in a home where her parents invariably talked about clothes, she and her brother often traveled to attend fashion trade shows in New York and Las Vegas. It was natural for her to get into the fashion business.

“My parents were very liberal over our choice of careers. They were of the opinion that everybody should pursue what they believe in and left us free to decide. I loved the business of fashion while growing up and still love it,” she explains.

Meher completed her degree in fashion design in the United Kingdom. After returning home, she teamed up with Riddhima Whabi to launch a clothes brand, Affascinare, meaning ‘fascinate’ in Italian.

“At that time, it was a new idea. There were no fashion magazines to write about our launch. We were the first design houses to originate from Dubai,” she recalls.

The fashion brand Meher & Riddhima was launched in September 2002. Influenced by local culture and history, these unique and intricate creations cater to a growing clientele in the region, the Indian Subcontinent, and the Western market.

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