Mohali’s Home-Grown Entrepreneurs: Power Of Pickle Ensures A Spicy Success

By Jagmeeta Thind Joy
Hindustan Times, New Delhi

WWR Article Summary (tl;dr) Since 1990, Geeti Bakshi, managing director of Astra Agro Foods has been dishing out a delectable line-up of pickles, chutneys, sauces and jams under her brand ‘Spicy Treat’, all made from recipes passed on to her from her mother and grandmother.

Hindustan Times, New Delhi

What would an Indian thali be, if it wasn’t accompanied by a serving of achaar (pickle)? Of all the gourmet food combinations in the world, nothing can quite compare to the pairing of piping hot paranthas (aloo would be a unanimous choice) with perfectly done, homemade pickle (mango would win hands down). The power of a pickle is most felt when a tiffin opens, either in a crowded room or an airplane. Open a jar of pickle and you end up opening a jar of memories.

For Geeti Bakshi, managing director of Astra Agro Foods Private Limited, an ISO 22000-2005 certified processed food company based in Mohali, the best recipes for pickles come from mothers and grandmothers. She can vouch for it.

Since 1990, Bakshi has been dishing out a delectable line-up of pickles, chutneys, sauces and jams under her brand ‘Spicy Treat’, all made from recipes passed on to her from her mother and grandmother.

With over 20 products on the shelves, the brand has over the years established itself in north India and in overseas markets through indirect exports.

The beginning
“It didn’t start off as a business venture initially,” informs Geeti as we meet up with her and business director and husband, Jaspreet Bakshi at their factory located in Phase 2 of Industrial Area in Mohali. With treasured recipes in hand, Geeti began pickling as a hobby and on request of friends and family.

In the years that they have been making pickles, Geeti believes it’s the consistent quality of product that has been the key to success.

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