Mother-Daughter Pair Launch Clothing Store Together

By Bryan Horwath
American News, Aberdeen, S.D.

As a child, Devin Oland spent a lot of time at her mother’s clothing store in Britton, playing video games, helping whenever she could or just snuggling up in a sleeping bag in the back on days when she was too sick to go to school.

“Devin kind of grew up in my store,” said Lynn Oland, Devin’s mother and the owner of Kay Lynn’s, which was in business for 14 years from 1986 until 2000. “She was always excited to come in. I remember the day that I hung the ‘going out of business sign,’ Devin was sad. She had no idea I was going to do that. It was a big surprise.”

Devin was 9 years old when her mother’s store closed, and she remembers it representing a “big change” for her and her family.

“One of the reasons why I closed the stores was because I was really tied to them,” said Lynn, who owned a handful of clothing stores in North Dakota and South Dakota. “I wanted to spend more time with (Devin) and have more freedom. It was a little surprising to me that she wanted to be at the store back then.”

Carrying on the family tradition, Devin, 22, is now the point person for The Fuze, a new women’s clothing boutique in Lakewood Mall, a venture the two women are tag-teaming. After opening its doors Aug. 11, The Fuze represents the first new store in the mall since Glik’s opened there more than five years ago.

Devin said the store will carry a variety of women’s clothing and accessories, from jeans to sunglasses to dresses and more. She said that she’s had a lot of positive feedback so far from customers who have stopped in.

“Most what I get is people asking if we’re open when they’re walking by,” Devin said. “People have told me that they’re excited for the store and excited that there is new stuff coming in. I think people are ready for new stores in the mall and new things in Aberdeen. Our first week was fair week, so it was pretty busy. It’s tough to judge so far because we have about half of the merchandise that we’re going to have.”

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *