New Pinterest Feature Aims To Link Your Photos To Products

By Tracey Lien
Los Angeles Times

WWR Article Summary (tl;dr) New image detection and camera search features will soon allow pinterest users to find and buy products. So if you see a picture of a beautiful bedroom on pinterest and you pin it to your board, the company’s algorithm might link you to a page selling a certain type of pillow, curtain or bedding.

SAN FRANCISCO

Pinterest will soon turn smartphone cameras into a tool that helps users discover and buy products, the company announced Tuesday when it revealed strategies intended to transform its digital scrapbook service into a shopping hub.

The San Francisco company, which lets people save images and links from around the web, hopes its visual search tools will make it more attractive to shoppers than other platforms that require users to search with words.

When the camera search feature rolls out in the coming months, a user could, for example, snap a photo of a couch she likes at a furniture store and turn to Pinterest to find that sofa and other visually similar products.

Launching with the camera search is an automatic object detection tool intended to help users find products that appear in photos they find on Pinterest. If, for instance, a user sees a picture of a swank kitchen on Pinterest and pins it to his board, the company’s algorithm might link him to a page selling a particular saucepan or sous vide machine that appears in the photo.

“We hear people say all I time, ‘I found this on Pinterest but I don’t know where to buy it,'” said Michael Yamartino, Pinterest’s head of commerce, “so image detection and camera visual search will help with that.”

The announcement comes a year after Pinterest launched buyable pins, a feature that let users buy certain products they find on Pinterest directly through the mobile app. On Tuesday, Pinterest announced it will add to its service a virtual shopping cart and expand buyable pins to desktop.

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