Against Odds, Jordanian Women Develop Small, Home-Based businesses

By Suzanna Goussous
Jordan Times, Amman

WWR Article Summary (tl;dr) This article takes a look at several Jordanian women who are flexing new muscles as entrepreneurs. As one woman points out, “We can all do it. If we managed to raise children, take care of them and hold our families together, we can do anything.”

AMMAN

Despite the numerous obstacles faced by Jordanian women, many are using their skills and experiences to successfully develop small and home-based businesses.

In celebration of International Women’s Day and Mother’s Day, around 55 women with small and home-based businesses came together in a bazaar at Amman Marriott Hotel on Friday to showcase their products and promote their businesses.

Participants from projects involved with the Jordan River Foundation, USAID, UNESCO, Microfund for Women, Ruwwad Al Tanmeya and other individual projects took part in the bazaar to celebrate working women.

Um Ali, a mother of four, has been baking bread and delivering orders for around 20 years in Amman and surrounding governorates.

“I managed to find a balance between my family and the orders I receive. I finish working and go home, and when I work I am satisfied and happy,” she told The Jordan Times.

Suheir Smadi, who owns a small business making cookies and deserts, has been working from home for five years.

“My children are very cooperative when it comes to my work. When they go to school, I organize my time in order to bake. When you have five to six hours to accomplish your goal, you will definitely succeed,” Smadi said.

She added: “Women shouldn’t depend on their husbands for everything. There should be mutual cooperation and understanding, as life necessities are getting more expensive.”

“It’s very important to encourage and invite women to start their own businesses, if they have the time for it, to boost the economy in Jordan,” she said.

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