Firm’s Eggplant-Shaped Vibrator Aims To Remake The Sex-Toy Industry

By Sam Wood
Philly.com

WWR Article Summary (tl;dr) Though the idea to sell sex toys started as a joke, it’s become a provocative side-hustle for two former University of Delaware classmates.

PHILADELPHIA

Joe Vela and Kris Fretz are all about delivering good vibes.

The co-founders of Emojibator, a “humor-first” novelty sex-toy brand, the pair has sold thousands of vibrators, in the shapes of fruit and vegetables, to customers all over the world.

Though the idea for the Philadelphia-based company started as a joke, it’s become a provocative side-hustle for the former University of Delaware classmates.

“We’ve really changed the sex-toy industry,” said Fretz, who talks about using comedy to break down sexual taboos. “These allow people to talk about female pleasure.”

Vela, 28, and Fretz, 25, know about creating a buzz. Vela once worked for the red-hot Philadelphia e-commerce start-up Curalate. Fretz was a political organizer who segued into a job as an operations manager for a top tech-talent recruiter.

In 2016, Vela quit his gig at Curalate to become a full-time drummer with Tweed, a Philly-based electronic funk band.

“I was brainstorming about business ideas I could do part time and remotely,” Vela said, on the phone from his Fishtown “office” at Front Street Cafe. “And I landed on this.”

“This” was an idea for a small hand-held vibrator in the shape of an eggplant.

“I figured if there wasn’t something like that already, there should be,” he said.

Vela called Fretz, his best friend, with whom he had worked to stage Delaware’s BassCampus music festival.

“I loved it,” she said.

Why an eggplant? And why is it funny?

“It’s the ubiquitous emoji for ‘penis,'” Vela said. “It’s iconic in text culture, you know.”
(For those of you who don’t text, an emoji is a small symbol such as a smiley face or a heart. It is used as shorthand for a bigger concept.)

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *