By Ann Marie van den Hurk
WWR Article Summary (tl;dr) Peter Shankman, author of “Zombie Loyalist: Using Great Service to Create Rabid Fans,” says that Pokemon is another way that tech is allowing companies to grow their businesses. Shankman suggests that companies wanting in on the action should start small. Download the app and play the game. Spend $10 and install a “lure” near your business. See what happens. Don’t try to force it. Let it come to you. If given the opportunity, people will come.
In case you haven’t heard, Pokemon Go has taken the United States by storm.
Released earlier this month, it became the top free downloaded app in Apple’s app store and Google’s Play store. There have been more than 15 million installs on Apple and Android devices so far this month, according to App intelligence provider Sensor Tower.
Pokemon Go is an augmented reality game. It grew out of the 1996 video game from Nintendo. An augmented reality game is a live direct or indirect view of physical environment whose elements are augmented by a computer-generated sensory input such as sound, video, graphics or GPS data. Basically, the user is experiencing the game in real time with Pokemon characters appearing on their smartphone screen using the GPS and camera.
Individuals or teams of people can be seen wandering around landscapes, smartphones out, looking to capture Pokemon characters. You need a smartphone, downloaded app, good data plan and willingness to explore in order to play. There are two types of fixed locations: PokeStops where users go to places of note picking up Poke balls, and other items, that are needed to catch Pokemons or Gyms where players battle their Pokemons in a bid to gain control of a location just like in the video game.