By Rory Appleton
The Fresno Bee
WWR Article Summary (tl;dr) In its first week, “Pokemon Go” has been downloaded more than “Angry Birds” or “Candy Crush” in their debuts. And those games have spawned billion-dollar franchises. So what is it about this mobile game that is drawing so much attention? Rory Appleton of the Fresno Bee takes a look.
The Fresno Bee
For the past week, our social media feeds have been filled with two things: Pokemon and death.
If you are someone complaining about Pikachu clogging up your Facebook timeline, ask yourself this: Is an endless stream of carnage or minute-by-minute coverage of what Donald Trump ate for dinner much better?
After a man shot 12 police officers in Dallas and footage of two Fresno police officers killing an unarmed teenager went viral, don’t we all need to feel emotions that aren’t anger or sadness?
Enter “Pokemon Go,” an augmented reality game for the iOS and Android that has set the world on fire.
I slammed into my editor’s office the morning after “Pokemon Go” was released to show her something I knew would get crazy. I predicted the fringe stories, “I met my boyfriend on ‘Pokemon Go'” and “man robbed at Pokestop.” I knew mega-publisher Nintendo was shifting to mobile, and this would be the first of many games tapping into its powerful roster of iconic franchises. But I had no idea how fast it would grow. By the following Monday, my boss knew I had to do something that day.
I’ve never seen anything like this. In its first week, “Pokemon Go” has done more than “Angry Birds” or “Candy Crush” in their debuts. And those games have spawned billion-dollar franchises.
Why did this happen? It certainly isn’t because the game itself is Earth-shattering. It is buggy and the actual Pokemon battles are pretty bad.