The Power Of Today’s Solopreneur

By Dan Nielsen
The Record-Eagle, Traverse City, Mich.

WWR Article Summary (tl;dr) Dan Nielsen of “The Record Eagle” in Traverse City says sole proprietors wield great individual power. However, he is quick to point out that big online players that act as umbrella organizations wield the real power of the internet. Companies that deal in money and logistics have their hands in just about every online transaction.

The Record-Eagle, Traverse City, Mich.

The individual has always had the power to create and operate a business as a sole proprietor — but today’s technology allows one person to reach a worldwide client base. The difference in business growth potential is enormous.

Sole proprietors typically dealt locally until a few years ago. The internet now empowers the everyman/everywoman to reach buyers everywhere. It has helped artists, crafters, creators and assemblers reach new levels of financial success with greater ease and speed.

But just because they’re sole proprietors doesn’t mean they work alone to achieve their goals.

Online services play a crucial role in all internet commerce. Three things are essential when doing business online: buyers, delivery and money.

Many sole proprietors in the early days of the internet still did business the old-fashioned way. They set up a website to attract customers. They shipped stuff from their place of business. Some accepted paper checks through snail mail. If an online concern is to grow, that old way of doing business quickly becomes cumbersome.

Many entrepreneurs who sell online discover that doing everything themselves can be overwhelming.

A graphic artist, for example, can run into a series of issues when going into business for him or herself.

Creating a website is relatively simple, but attracting a collection of online shoppers is not. Printing artwork personally can be very time consuming and costly (large-format printers are pricey). The next logical old-school route is to have a commercial printer down the street handle printing. But as sales grow, the artist may spend too much time running back and forth. And handling orders and money can be both time-consuming and awkward.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *