Promoting Women Entrepreneurs Initiative Helping Ladies Advance Their Business

Khaleej Times, Dubai, United Arab Emirates

WWR Article Summary (tl;dr) In March, grow.ME, in association with the Cherie Blair Foundation for Women, launched the Promoting Women Entrepreneurs in the UAE project. This work is part of grow.ME’s wider Women-able initiative, which seeks to empower women in business across the UAE. The project is supporting 61 women entrepreneurs through training and mentorship over the course of nine months.

DUBAI

Women entrepreneurs participating in the Promoting Women Entrepreneurs in the UAE project have been given opportunity to pitch their businesses and benefit from industry experts.

In March, grow.ME, in association with the Cherie Blair Foundation for Women, launched the Promoting Women Entrepreneurs in the UAE project. This work is part of grow.ME’s wider Women-able initiative, which seeks to empower women in business across the UAE.

With generous funding from the JPMorgan Chase Foundation, the project is supporting 61 women entrepreneurs through training and mentorship over the course of nine months.

Cherie Blair Foundation for Women chief executive Sevi Simavi said: “Our project with grow.ME will empower women entrepreneurs in the UAE to develop their business management and financial literacy skills so that they are able to build sustainable enterprises and play a stronger role in the economy.”

This week, following three months of hands-on support with skills development, intensive customer discovery and continuous business refinement, women entrepreneurs involved in the project pitched their businesses to a panel of experts for a place in the final 25 at a special event hosted by the Dubai Business Women Council at the Dubai Chamber of Commerce and Industry.

“Our contestants joined the project with some extraordinary ideas and have worked hard to shape these into attractive offerings for customers and develop workable business models,” grow.ME founder Maria Pearson said.

The 25 women who were selected by the panel will be coached, mentored and advised by industry experts to receive further support to shape and grow their businesses. The project will support the finalists to boost their sales, access networking opportunities and secure support from investors at a Demo Day event in November.

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