Retro Applications For High Tech

By Marissa Lang
San Francisco Chronicle

WWR Article Summary (tl;dr) Tech startups are increasingly moving into old-line industries. Apparently Vinyl is cool again, as are mixtapes. Letters, cards and other types of written correspondence are also inspiring several startups to figure out ways to give present day communication tools that personal, old school touch.

San Francisco Chronicle

Birthdays bring a barrage of emails, texts, Facebook posts. Graduations are Instagrammed. Holidays have hashtags.

New technology has usurped and, in some instances, eliminated the need for analog modes of communication — like handwritten letters, postcards and the long-lost art of the mixtape.

And that, entrepreneurs insist, is exactly why they’re coming back.

Tech startups are increasingly moving into old-line industries, because what was once considered antiquated has come full circle. Vinyl is cool again, as are mixtapes — although the newer versions don’t actually use tape. Letters, cards and other types of written correspondence seem to have impact Facebook posts can’t match.

“Everything is cyclical,” said Keverne Denahan, founder and CEO of the company that makes newly released card app KardZee.

“We’ve gotten so far away from the physical warmth of cards and seeing your loved one’s handwriting on paper with all this technology. People miss it. They miss that feeling.”

More than half a dozen startups have made a business of allowing people to send paper cards without ever stepping foot in a stationery store.

These card startups vary in purpose and method: Some offer typed cards with custom messages, others promise handwritten notes scribed by artists and calligraphers. What they all have in common is the ease they purport to bring to their customers: With the same amount of effort as sending a text message, many such companies boast, users can send a physical note.

The Punkpost app connects users with professional handwriters. Other people cannot mimic a person’s handwriting, so the message is ultimately written in a different script than the person’s own.

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  1. la joie skincare
    May 29, 2018 - 06:12 PM

    Great article.

    Jun 02, 2018 - 06:15 AM

    Can you tell us more about this? I’d want to find out some additional information.


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