By Brittany Shammas
Liza Pulitzer had her eye on brightly colored beach chairs that debuted Sunday as part of the hotly anticipated collaboration between Palm Beach-inspired fashion label Lilly Pulitzer and big-box retailer Target.
But even she — daughter of the company’s iconic namesake — couldn’t get her hands on one.
The line of shift dresses, swimsuits and housewares in eye-popping colors and patterns flew off shelves at stores within minutes of going on sale. Online, shoppers didn’t fare much better: Website issues meant many were unable to make purchases.
“They looked wonderful,” Liza Pulitzer said Monday of the chairs. “I probably would have had to stand in line at 3 in the morning.”
She told the Sun Sentinel she thought her mother, a near-lifelong Palm Beach resident who died in 2013, would have been thrilled to see the excitement surrounding the 250-piece collection. Across the country, Lilly lovers lined up outside Target stores hours before the doors opened at 8 a.m. Sunday. Others stayed up all night in hopes of snagging items online.
“She would have loved the fact that everybody wanted to get something, a piece of Lilly,” said Liza Pulitzer, 58, a Realtor in Palm Beach.
Known for its wild patterns and splashy colors — especially pink and green — the Lilly Pulitzer brand has its roots in Palm Beach. It began in 1959, when women fell in love with the simple, boldly patterned dresses a young Lilly Pulitzer — wife of publishing heir Herbert “Peter” Pulitzer Jr. — made to hide stains from the orange juice she sold for fun.
The company closed in the 1980s, but re-emerged a decade later with a new owner. Now run by Oxford Industries, the brand has become increasingly popular in recent years, with customers embracing its loud prints and its fun-loving, party-throwing namesake’s philosophy that “being happy never goes out of style.”