‘She Would Have Loved It,’ Says Lilly Pulitzer’s Palm Beach Family Of Target Line

By Brittany Shammas
Sun Sentinel.

Liza Pulitzer had her eye on brightly colored beach chairs that debuted Sunday as part of the hotly anticipated collaboration between Palm Beach-inspired fashion label Lilly Pulitzer and big-box retailer Target.

But even she — daughter of the company’s iconic namesake — couldn’t get her hands on one.

The line of shift dresses, swimsuits and housewares in eye-popping colors and patterns flew off shelves at stores within minutes of going on sale. Online, shoppers didn’t fare much better: Website issues meant many were unable to make purchases.

“They looked wonderful,” Liza Pulitzer said Monday of the chairs. “I probably would have had to stand in line at 3 in the morning.”

She told the Sun Sentinel she thought her mother, a near-lifelong Palm Beach resident who died in 2013, would have been thrilled to see the excitement surrounding the 250-piece collection. Across the country, Lilly lovers lined up outside Target stores hours before the doors opened at 8 a.m. Sunday. Others stayed up all night in hopes of snagging items online.

“She would have loved the fact that everybody wanted to get something, a piece of Lilly,” said Liza Pulitzer, 58, a Realtor in Palm Beach.

Known for its wild patterns and splashy colors — especially pink and green — the Lilly Pulitzer brand has its roots in Palm Beach. It began in 1959, when women fell in love with the simple, boldly patterned dresses a young Lilly Pulitzer — wife of publishing heir Herbert “Peter” Pulitzer Jr. — made to hide stains from the orange juice she sold for fun.

The company closed in the 1980s, but re-emerged a decade later with a new owner. Now run by Oxford Industries, the brand has become increasingly popular in recent years, with customers embracing its loud prints and its fun-loving, party-throwing namesake’s philosophy that “being happy never goes out of style.”

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *