By Sandhya D’Mello
Khaleej Times, Dubai, United Arab Emirates
WWR Article Summary (tl;dr) Female entrepreneur Becky Balderstone, founder of “Ripe Organic” hopes to spread the benefits of going organic and supporting local farms. Balderstone also gives high praise to the city of Dubai for facilitating the growth of her farming business.
The UAE is a fantastic place for women to live, launch a business and raise a family. I would never have been able to achieve what I have if I didn’t live in Dubai, said Becky Balderstone, founder of Ripe Organic.
“The city offers so many opportunities for women and you can easily implement support structures that allow you to balance a career and family. I have launched a business and since launching, I have also had three children,” she said.
Ripe Organic aims to spread the benefits of going organic and supporting local farms. It’s all about getting back to basics by growing, eating and supporting local.
“Ripe initially started when I realized I couldn’t source seasonal, organic, local fresh produce in the UAE, like I could in the UK. After meeting my husband, a landscape architect, we saw a gap in the market for locally produced, organic food, which was readily available from UAE farms, yet there were few retail channels bringing this to consumers,” said Balderstone.
“Launching the markets was a natural progression. I wanted an informal setting where you could not only shop for organic produce but also support local businesses. I wanted to create a relaxed atmosphere that was welcoming for everyone. I wanted people to come to the Ripe Markets and feel at home in some way and feel like they belong.”
Today, Ripe Organic retails through the Ripe Farm Shop, takes online orders for home delivery, conducts Ripe Markets and does pop-up events.