Businesswoman Partners With Miracle Babies On ‘Miracle Tote’

By Kristina Houck
The San Diego Union-Tribune

WWR Article Summary (tl;dr) Shelli Pelly is a social entrepreneur on a mission. She hopes her functional Tote bag will catch the eye of women who need a fashionable bag which simultaneously promotes the health and well being of miracle babies.

The San Diego Union-Tribune

With a background in fashion and a passion for giving back, Solana Beach’s Shelli Pelly has partnered with a local nonprofit to bring a fashion-forward yet functional bag to the market that will also help raise funds for Miracle Babies.

“It’s been a labor of love,” Pelly said.

For the past year Pelly has worked with Miracle Babies to create the “Miracle Tote.”

She led focus groups with Miracle Circle members, moms and other community members to learn what women want in a bag. After months of researching, planning and designing, the Miracle Tote was recently unveiled at a private pre-launch party at Azzurra Capri, a La Jolla boutique where attendees had an opportunity to preorder the custom-designed bag.

“They were ordering multiples, and you know they like it when they order multiples,” Pelly said.

Pelly said the Miracle Tote was made to match everything women requested in the focus groups.

She said it is a chic yet functional tote that’s durable and offers organizational components, including two large internal pockets, an internal side zippered pocket and a smart phone pocket. Made of vegan leather and available in both Dove Gray and Pale Tiffany Blue, the large tote comes with a smaller crossbody bag. The crossbody strap can be used for both the tote and smaller pouch.

Priced at $95, the Miracle Tote is currently in production. The shipment is due Sept. 6 with an Oct. 1 launch date for the public on the Miracle Babies website. The tote will also be available at Azzurra Capri.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *