Mompreneur’s Invention And App Surpasses Kickstarter Goal

By Lisa Brown
St. Louis Post-Dispatch

WWR Article Summary (tl;dr) Empowering women to have a little more privacy when pumping! Whoohoo!!! Instead of having bottles hang from a mother’s breasts when pumping for breast milk, Babyation’s new breast pump (which includes an app) has a breast shield worn under a bra that’s attached to thin tubing that transports breast milk to bottles. Samantha Rudolph’s crowdfunded invention offers women a little more discretion when pumping because mom doesn’t have to remove her shirt.

St. Louis Post-Dispatch

Babyation, the St. Louis-based maker of a new breast pump that promises a quieter, more discreet device than existing pumps, surpassed its fundraising goal on Kickstarter and plans to ship products in March 2017.

The startup said Thursday that it raised $81,045 on the Kickstarter crowdfunding website from 427 backers after 30 days, after initially setting a $50,000 goal. The app-enabled breast pump product is available for pre-sale for $400 on the company’s website, babyation.com.

Co-founder and CEO Samantha Rudolph said the Kickstarter funding will allow the company to finish the pump’s design for production, with production beginning within six to nine months. Manufacturing will be in the U.S., but a site hasn’t yet been selected. “Our goal is to go as close to St. Louis as possible,” Rudolph said.

Instead of having bottles hang from a mother’s breasts during pumping, Babyation’s design includes a breast shield worn under a bra that’s attached to thin tubing that transports breast milk to bottles.

“The current way creates a barrier because a mother has to remove her shirt and it’s very difficult to go on with your life while pumping,” Rudolph said. “Ours offers discretion because you don’t have to remove your shirt and it’s lower profile.”

Rudolph, a former director of business development at ESPN, came up with the idea for a new breast pump design after reading a New York Times blog in March 2014 on the noisiness and poor design of existing pumps.

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