Start-Up Businesses Make An Impression At Farmers Market

By Annemarie Mannion
Pioneer Press Newspapers, Suburban Chicago

WWR Article Summary (tl;dr) From soaps to flavored water, budding entrepreneurs in the Chicago area are building their businesses at a popular farmers market.

Pioneer Press Newspapers, Suburban Chicago

The La Grange Farmers Market provides a variety of fresh produce and other products to consumers. But it has a dual identity. It is also a place where local vendors can take a step toward achieving their dreams to expand or build their businesses.

“The farmer’s market is a testing ground for entrepreneurs who have products they want to introduce,” said Nancy Cummings, executive director of the La Grange Business Association which organizes the market.

She said it provides a place where business owners can meet their customers face-to-face in an informal environment.

“They get immediate feedback. That’s a really valuable thing for entrepreneurs to have,” she said.

La Grange resident Dana Dreves, owner of CraftWater, a company that sells premium, naturally flavored water, is a good example of how interacting with customers has benefited her company. She founded her business in October and is working hard to get the product on store shelves.

In her booth, she offers samples of her waters that come in such flavors as cucumber lime, strawberry lemonade and lemon ginger.

Even if she doesn’t make a sale of a bottle of water, Dreves gets input and tips from people who stop by her space.

“I’m getting feedback on the product and ideas on where I should go to put it in other stores,” she said.

A customer suggested she try placing her water at Kramer Foods in Hinsdale. She followed up and the store now sells her water.

“It’s a local vendor and we love local vendors,” said Ron Ludwigson, owner of Kramer Foods. “It’s a good flavored water and something people will like.”

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *