By Nancy Dahlberg
The Miami Herald.
With champagne and red Ferraris or food trucks and yoga on the green, South Florida startups have found innovative ways to make splashy debuts or market their brands during Miami Art Week.
Some are launching, such as Artceleration, a new company created to merge the automotive and art world. For its Miami-style splash, no less than Ferrari race cars, big-name artists and a series of VIP events would do.
Wynwood Lab, a new members-only luxury lifestyle collaboration space, gallery and event venue, is opening its doors this week with a series of invite-only events, including its grand opening Thursday.
Wynwood Yard, a new culinary incubator and pop-up community gathering space, took a more zen-like approach, throwing open its space this week for grabbing a bite, catching up with work between gallery hops or taking in some music in the evenings.
Art Week seems to bring art, photography, music and fashion startups into the limelight, and a recent report by the entrepreneurship nonprofit Endeavor Miami found that the creative industries was one of the five fastest growth areas for entrepreneurship in South Florida.
Other local startups drawn to Art Week, however, see the creatives as potential customers.
Take Wynwood Yard for instance. Some threatening clouds and intermittent rain did not dampen its grand opening on Thanksgiving eve, in which a band played while people nibbled on samples from four food trucks or bellied up to a large bar under a big tent in the middle of the property, which also includes a community vegetable and herb garden. Coming soon to Wynwood Yard: a LivBox, designed by local startup WynBox (wyn-box.com), a sustainable container home that will be used for events.
Della Heiman, founder and CEO of Wynwood Yard (thewynwoodyard.com), recently opened the culinary incubator for talented food and beverage entrepreneurs on the property. She selected the food trucks that would accompany her own Della Test Kitchen, which serves what she calls plant-based “healthy bowls of happy.” In the incubator are sushi food truck Myumi, Middle Eastern concept The Arabian Knife, and the Americana-styled Vibe 305, which is staffed by young men from Empowered Youth, a nonprofit providing inner-city men with training, mentorship and job opportunities. The food truck businesses will get mentoring and take part in events, and will be rotated periodically.