Students Prepare To Pitch Their Business Ideas At LITE

By WREG-TV, Memphis

WWR Article Summary (tl;dr) 35 young entrepreneurs are hoping to sell others on their big idea at LITE — or, “Let’s Innovate Through Education” — Pitch Night.

MEMPHIS, Tenn.

There is a big competition for some local students this week, and if they get it right, they could get a jump start to starting their own business.

Sixteen-year-old Taryn Eddie is an entrepreneur in the making, using her love of animals to start her own business solving a problem most dog owners know plenty about.

“My dog has really bad breath, so coming up with a method to help it was available and I thought was a good idea,” says Taryn.

She came up with organic, gluten-free dog treats that she makes at home, which sets her product apart from others.

“Most of them are manufactured. They are not homemade so I thought those were unique values that would make me different and set me apart,” she says.

Now she is hoping to sell others on her big idea. She will get a chance when she and 34 other students pitch their business ideas to potential investors Thursday at Rhodes College.

It’s a part of the LITE — or, Let’s Innovate Through Education — semi-annual Pitch Night. Since August, students from across the city have spent months learning how to start a business and working with mentors.

“They figure out tactics to use toward their business plan. Who is my target audience? How can I reach them? How can I market my product? How can I package my product? ” says Alexandra Thompson, LITE Outreach Coordinator.

WREG highlighted the LITE approach earlier this year, showing how it gave African-American and Hispanic children an opportunity to learn business skills.

Memphis LITE was one of only five out of 400 programs around the country recently selected for the $20,000 Renewal Project Award. That money will allow them to offer LITE to even more students.

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