By Mike Gleason
Milford Daily News, Mass.
WWR Article Summary (tl;dr) Rachael Rubin’s company called “PARLR” combines photography and salon services — people can come into the salon and get their hair cut or colored, take part in a photo shoot or do both.
In April, the full-service salon/photography studio PARLR will be celebrating its grand opening in a much larger space in the Saxonville Mills complex.
Business owner Rachael Rubin said she first started the venture in 2010, when she was 19 years old and working out of a Hofstra University dorm room on Long Island. She conducted a photo shoot with her two best friends, and then other people began asking her to do photo shoots for them. She moved up from the dorm room to a fraternity house basement and then to a garage in her hometown, Framingham.
The name, she said, is something of a play on words: “parlor” combined with her initials, RLR.
The company combines photography and salon services — people can come into the salon and get their hair cut or colored, take part in a photo shoot or do both. Rubin said the business believes in pursuing beauty on both the inside and outside, offering Reiki services and working to ensure a positive attitude within the studio.
PARLR first opened in the Saxonville Mills years ago, but is moving to a space five times larger and more accessible within the property.
“In the new space, we’ll be opening up a full spa,” she said. “The salon will be doubling in size.”
Rubin said a Youtube channel (youtube.com/projectparlr) is documenting the expansion as it happens.
The change will not just be physical — the re-opening will also reorganize Rubin’s salon (called Beauty Parlr) and photography business (RLR studio) into one brand: PARLR. The initial division, Rubin said, was to avoid confusion between the branches of the business.