Super Bowl LII Means Good News For Ice Cream Trucks And Other Side Gigs, But Not Everyone Will Score

By Frederick Melo
Pioneer Press, St. Paul, Minn.

WWR Article Summary (tl;dr) The Minnesota Super Bowl Host Committee estimates each Twin Cities visitor will spend an average of $625 per day — a total of $400 million in new spending — and everyday people are hoping to cash in.

Pioneer Press, St. Paul, Minn.

Katie Romanski is hoping Super Bowl LII will throw a few customers to her small business — an ice cream truck that piles on toppings such as “Edible Glitter.”

“Me and my tiny food truck are going down to Nicollet Avenue to sell molten lava brownies in waffle cones with bacon, caramel, walnuts, sprinkles and Edible Glitter,” said Romanski, a 32-year-old restaurant manager who emptied her bank account in preparation for 10 frigid days of outdoor ice cream sales.

Could the sporting event of the year boost her “Minnesota Nice Cream” sales in the dead of winter?

“I’ve been working so hard and I’ve literally put all of my money into it in hopes of the Super Bowl being a bang,” she said. “We are prepping to serve 500 to 1,000 people per day.”

Romanski, of Minneapolis, isn’t the only self-starter expecting to increase sales, pick up an extra work shift or rev up her “side hustle” by the time the Super Bowl lands at U.S. Bank Stadium in Minneapolis on Feb. 4.

Snow remover Dan Garrity, 28, arrives at the Windsor Cos. trailer near U.S. Bank Stadium at 6:30 a.m. and sometimes runs plows until 10:30 pm, depending upon snowfall.

“I think I was at 45 hours as of Wednesday,” said Garrity, who knows exactly how he’ll spend his overtime earnings — on his first child. “I’ve got a kid coming Feb. 21. I could get the call any day now.”

The Minnesota Super Bowl Host Committee estimates each Twin Cities visitor will spend an average of $625 per day — a total of $400 million in new spending — and everyday people are hoping to cash in.

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