By Muhammad Riaz Usman
Khaleej Times, Dubai, United Arab Emirates
WWR Article Summary (tl;dr) For Rana A. Batterjee, founder and vice-president of Momair Trading, bringing “Fuzziwig’s Candy Factory” to the UAE was not just a business venture. It was a manifestation of her deep-rooted childhood emotions, including her love and affection towards her mother.
Born to a Saudi father and an American mother as a child of a mixed marriage and growing up in the Middle East, Rana was sensitive about her mother being accepted and was very protective about her.
“Subconsciously, I wanted her [my mother] to be embraced and recognized. Fuzziwig’s represents my mother to me. Fuzziwig’s being a loved brand in the Middle East is symbolic of my mother being accepted and embraced. It’s a profound feeling and my strongest driving force,” Rana explains.
Fuzziwig’s is an old-fashioned neighborhood candy store, stocking the widest selection of premium candies from around the world, as well as a range of homemade and handmade treats crafted from the finest ingredients.
Fuzziwig’s also accommodates special orders and offers a customized service for customers — whether corporate or for personal celebrations.
“Fuzziwig’s Candy Factory is a distinctive confectionery retail concept that we launched in Dubai, and plan on expanding across the GCC. We currently have 3 locations: one at The Beach opposite JBR, the second at Riverland, Dubai Parks & Resorts, and the third at Dubai International,” says Rana.
Momair Trading LLC is the parent company for international F&B franchises in the UAE and GCC. These include the well-known global sandwich brand, Subway, of which Rana and her husband operate 9 outlets in the UAE.
Why it’s a game changer
Rana claims that Fuzziwig’s Candy Factory is a game changer. “The brand offers its customers an exceptional shopping experience and does a good job of integrating a mix of retail and F&B concepts together. It is uncompromising on the quality of its offerings — from products, to service, to customer experience. Fuzziwig’s also introduces a new level of experiencing candy in a family-friendly environment,” she says.