Taking Cue From Food Trucks, Fashionistas Hit The Road

By Aimee Heckel
Daily Camera, Boulder, Colo.

If there’s one thing missing from a good food truck, it’s a pair of chandelier earrings and a colorful scarf.

I enjoy a good hunk of hamburger just as much as the next mountain lion, and I know that healthy food is essential to our ability to, you know, exist. But if given the choice to splurge on food or fashion, I’m going to pick the one with staying power. The one you can use over and over again.

I’m frugal like that.

You can enjoy tapas only once. But you can enjoy a new top dozens of times, depending on how messy you are with that hamburger and how masterful you are with the stain stick.

The food truck caravan has led to a new kind of mobile business: fashion trucks.

These boutiques on wheels began popping up around Colorado a few years ago but recently have picked up speed — so much, in fact, that fellow truckers are expecting about 10 new fashion trucks by this summer.

One of the newest (and one of my favorites) is The Street Boutique (denverstreetboutique.com), which claims to be the first fashion truck in the metro area to specialize exclusively in trendy, reasonably priced women’s clothing and accessories.

Lindsey Trees, founder and owner, calls it a “mini Nordstrom in a truck.” And, in fact, she sells some of the same brands you can find in the high-end department store, as well as a few other European lines you can’t find anywhere else in the state.

Most clothes sell for $40 to $60.

Trees opened The Street Boutique in August and has focused her random and scheduled stops and private parties in Denver, but you’ll see her in Boulder and Broomfield soon, she says. Keep your eyes open for her teal and pink van near area malls, or invite her to your next girly gathering and get 10 percent of the sales in credit toward your purchases.

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