By Muzaffar Rizvi
Khaleej Times, Dubai, United Arab Emirates
WWR Article Summary (tl;dr) American-Palestinian Joy Ajlouny is an example of one of the inspiring women in business in the UAE. Her quickly expanding startup “Fetcher”, is a delivery service which uses an app to bypass the need for a customer’s physical address. Instead it uses the customers’ global positioning system to coordinate a delivery location.
Fetchr, a start-up which has revolutionized the local shipping and logistics industry, is set to expand its presence in the region after gaining popularity in the UAE.
The Dubai-based start-up, formed by French-Iraqi Idriss Al Rifai and American-Palestinian Joy Ajlouny in June 2015, has rolled out its service in Bahrain and Saudi Arabia and aims at covering other Gulf Cooperation Council (GCC) countries in the near future.
“We are going to be expanding quickly and aggressively in the rest of the GCC in the next few months,” Ajlouny told Khaleej Times.
She said the easy-to-use app bypasses the need for a physical address by using customers’ global positioning system coordinates as a delivery location. The app allows the customer to use his cellphone number as address and delivers packages to the desired location.
“We have a patent for using a smartphone’s GPS location as an address. No more annoying phone calls asking where you live, landmarks and directions. Similar to Uber, a tape tells our drivers where you are and you can track the package. No waiting around — we work around your schedule, which is how it should be. We want to make shipping as much fun as shopping,” she explained.
Ajlouny said individuals can also benefit from the Fetchr app. “It’s not just for businesses. Say you need your Emirates ID picked up, or you need to send a cheque to your landlord — with the Fetchr app, you can do all that. A driver will come to wherever you are or wherever you need us to go, pick something up and take it where it needs to go.