Texas 15-Year-Old’s Slime Business Brings In Six Figures A Year

By Dana Branham, Breaking News Reporter
The Dallas Morning News

WWR Article Summary (tl;dr) Samantha Zumwalt’s slime business, aptly called “Samantha’s slime” launched in February 2017. Since that time, the teenager has racked up more than 24,000 sales on Etsy and 10,000 on Amazon.

GARLAND, Texas

Welcome to the “slime house.”

Jessica Burks’ Garland home is oozing with opportunities to get your hands on and into, the playful, gooey substance that set off an Internet craze.

Packaged slime in an array of colors and scents lines one wall of the living room, and, in the designated “slime room” workspace in the back, bottles of fragrance oil are arranged in rows, next to glue by the gallon and an industrial-size kitchen mixer.

But it’s not the amount of slime in Burks’ house that shocks people, she said. It’s that her 15-year-old daughter, Samantha Zumwalt, is at the helm of their enterprise.

The mother-daughter team run Samantha’s Slime Shop out of their home, and the demand for this squishy stuff has them pulling in six figures a year, they said.

Who’s buying slime?

Samantha’s slime, offered in a rainbow of colors and a range of textures, is in high demand. Since she launched her business in February 2017, she’s racked up more than 24,000 sales on Etsy and 10,000 on Amazon.

The customers skew younger, generally between 9 and 12 years old, Burks said, though some adults and teens buy slime, too. (Parents, she said, particularly love Cranberry Cider Crunch, a deep red slime made with glitter and fishbowl beads that smells just like autumn.)

Burks said they strive to keep slime affordable: a 2-ounce container of slime is $3, 4 ounces is $6 and 8 ounces is $9. The biggest size is 16 ounces, and it’s $17.

Some customers buy Samantha’s slimes, most of which also contain charms and trinkets, because they say playing with it is calming.

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