Ties That Bind: Entrepreneur Combines Charity With Business

By Cinde Ingram
The High Point Enterprise, N.C.

WWR Article Summary (tl;dr) Erika Bridge launched “Knot Average” as a charitable operation, selling and making hair accessories for a variety of causes. Every other month, a percentage of sales from custom or pre-designed hair ties is donated to a different charity based on customer nominations.


Knot Average is the name Erika Bridges selected for her knotted hair tie business, which doubles as a launching pad to support charities.

Not average also describes Bridges, a 2017 High Point University graduate who donates a percentage of money she makes creating and selling handmade knotted hair ties or wrist bands to different charities her customers nominate.

Her products are available online and in High Point at Simon Jewelers, where custom packs with color schemes unavailable online can be found.

“Customers can nominate where they want money to go and what cause they think needs help,” Bridges said. “For example, April proceeds went to the Autism Society of North Carolina because it’s Autism Awareness Month. It’s part of helping the community be able to give back, too.”

Bridges, 22, first became passionate about giving back to the community because she felt fortunate while growing up in Williamsburg, Virginia.

As a student-athlete, she was “in a whirlwind of recruiting” for field hockey as she neared her high school finish line.

“I heard about High Point University and I thought I would take a look just to see because it was not for field hockey but for track, which was something that was definitely not on my radar,” Bridges said. “I was apprehensive as I walked on the campus because I didn’t have the right mindset. I was thinking, ‘I don’t know why I’m here.’ I didn’t want to run track in college. But once I met the team, coaches and administration at the university, I thought, ‘It looks like I’m running track in college, because this place is amazing.'”

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