By Anindita Ghose
Mint, New Delhi
WWR Article Summary (tl;dr) The “Titled Fearless Girl” statue which now appears opposite the charging bull on wall street, was created as part of an initiative by State Street Bank. The message?, to call attention to the lack of gender diversity on corporate boards and the pay gap between men and women working in financial services.
Mint, New Delhi
The girl whose statue appeared–staring down the iconic bronze Charging Bull on Wall Street–in time for International Women’s Day, has her hands on her hips, and a swaying ponytail. While these have already been much adored, I must also applaud her comfortable lace-up shoes.
The 11ft-tall bull was a guerrilla act by the Italian-American sculptor Arturo Di Modica, who dropped it in the middle of the night in front of the New York Stock Exchange as a symbol of America’s survival following the 1987 stock market crash. And the city gave permission for the bull to remain.
The statue of the girl is not an artist’s flourish. Titled Fearless Girl, it is an initiative by the Boston-based investment giant State Street Global Advisors, which hired McCann New York to call attention to the lack of gender diversity on corporate boards and the pay gap between men and women working in financial services. But this fact doesn’t make the girl-with-the-good-shoes any less important.
Because of her dazzling popularity as a selfie partner, within 48 hours of her arrival, New York City Hall extended its permission from its planned one-week stay to 30 days.
Now, a Change.org petition is under way to make it permanent. On Women’s Day, the girl and the bull were also made to wear pink “pussyhats” for photo ops as part of the #pussyhatglobal campaign (this part I wholly disapprove of sartorially–both for the girl and the bull).