Tips On Finding Great Podcasts

By Jonathan Takiff
Philadelphia Daily News

WWR Article Summary (tl;dr) The number of listeners to internet-streamed and internet-downloaded shows has been growing at a brisk pace, doubling in the last two years to 15 percent of the populace weekly. Jonathan Takiff takes a look at how to find shows that are worth checking out.

Philadelphia Daily News

Had your fill of podcasts this week, at home, in the car, on the treadmill?

If not, is it because you don’t know how to find them?

Or you don’t realize all the goodies you’re missing? Docudrama series like the super-popular Serial and its follow-up, S-Town. Focused froth about food, tech, sex, business, books. Hundreds of tightly polished TED Talks. Loosey-goosey comedy shows (like Harry Shearer’s Le Show).

Of course, many radio and TV shows are available as podcasts, too. And now, we’re starting to see podcast-exclusive performances from talents who’ve given up on, or been cast off by, the mainstream-media airwaves. Yes, we’re talking about you, Bill O’Reilly. Et tu, Tony Bruno.

The number of listeners to internet-streamed and internet-downloaded shows has been growing at a brisk pace, doubling in the last two years to 15 percent of the populace weekly, Edison Research and Triton Digital report in the study “The Infinite Dial 2017.”

Tech-savvy young adults ages 18-34 (44 percent of the audience) and the 35-54 set (33 percent) are especially attuned to this alternative audio (and sometimes video) medium, named after the Apple iPod that first made it prominent. Teens (7 percent) and the 55-plus population (16 percent) are the demos “most ripe” for growth, said Edison’s Tom Webster.

Each month, 24 percent of the U.S. population uses the podcast medium, which sometimes evokes Golden Age radio while challenging conventional AM-FM listening habits, just as on-demand TV services are rocking broadcast and cable TV. Tellingly, 60 percent of monthly podcast listeners are Netflix subscribers, 24 percent watch Amazon Prime Instant Video, and 17 percent use Hulu.

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