Traveling Chic Boutique Opens Brick-And-Mortar Store

By Chris Bosak
The News-Times, Danbury, Conn.

WWR Article Summary (tl;dr) Fashion entrepreneur Bobbi Jo Beers opened her “Traveling Chic Boutique” business in March 2016 and operated trunk shows out of a silver Airstream trailer. After spending about as much on vendor fees annually as rent would be, Beers decided it was time to plant roots with a 1,000-square-foot brick-and-mortar store.

The News-Times, Danbury, Conn.

Bobbi Jo Beers has already taken her show on the road. Now it’s time for the Traveling Chic Boutique franchisee to settle down into a permanent location.

That’s just what she has done at Brookfield Village, a new mixed-use development at the Four Corners area of Brookfield.

Traveling Chic Boutique is the third business to open at Brookfield Village, following Subway and Rich Farm Ice Cream.

“I’m excited to be part of Brookfield and this is an exciting development,” Beers said. “When you see the streetscape, sidewalks, apartments … all the buzz. Brookfield is excited for a downtown district to happen.”

Beers, a Bethel resident and former Bethel Chamber of Commerce director, opened her Traveling Chic Boutique business in March 2016 and operated trunk shows out of a silver Airstream trailer.

After spending about as much on vendor fees annually as rent would be, Beers decided it was time to plant roots with a 1,000-square-foot brick-and-mortar store. She will continue to do trunk shows out of her trailer, as well.

“It makes you think with everyone going online to shop. It’s risky, I won’t lie. But, for me, I built this to enhance the customer experience. I think that’s what a lot of people are looking for now,” she said. “I’ll have late hours and tend to all the little details. People can’t always find you when you are mobile. Now they will always be able to find me.”

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