Trendy “Fashion” Trucks Gain Momentum

By Elaine Williams
Lewiston Tribune, Idaho


Jody Ausman pulled a short-sleeved black jacket from a shopping bag.

Her find cost $11 and she was beaming the smile of someone happy about money well spent. “I’ve never bought clothing in Asotin before,” she said.

Ausman was one of more than 60 customers who made purchases from Stitches to Britches/STB Boutique Fashion Truck during an eight-hour stint at the Asotin street fair, a first-year event that coincided with the county fair. The truck might be the first of its kind in the region and is part of a trend gaining momentum in other parts of the country.

The women streaming in and out of the vehicle couldn’t get over the novelty.

“They had really cute stuff in there. I was impressed,” said Holly Strasser, a Portland, Ore., resident who was visiting family. She stood outside the truck occasionally giving her stepmom thumbs-up signs as she held up clothing.

The entrepreneur who opened the truck is Megan Weber of Lewiston.

“The concept of the truck is a big draw because it’s new and unique,” Weber said. “People want to check it out.”

She spent more than a decade investigating ways to have her own retail clothing store, strongly considering a brick-and-mortar location before stumbling onto the idea of the truck on Pinterest.

“I was like, ‘Are you kidding me? How did I not know this exists?’ ” Weber said. “Nine days later we bought a truck.”

It was December 2014. She had just added women’s clothing to the selection of products she sold online in the fall. Until then, she had specialized in children’s clothing and accessories she made herself.

Hot sellers were hair clips and headbands with cloth flowers, one of her original products, along with T-shirt scarves in the colors of college and professional football teams.

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