Trucking Meets Tech In Cargo42’s Winning Strategy

By Nancy Dahlberg
The Miami Herald

WWR Article Summary (tl;dr) Cargo42 is a B2B marketplace for local trucking. It helps shippers find lower rates, access quality service and have their goods delivered on time by matching them with pre-verified trucks with empty space in them.

The Miami Herald

Francine Gervazio worked in the logistics industry in her home country of Brazil and Australia, and she saw first hand how inefficient the industry could be. In fact, she says, one out of every five trucks on the streets is traveling empty. While at Babson College in Massachusetts studying entrepreneurship, she came up with concept behind Cargo42.

Cargo42 is a B2B marketplace for local trucking. It helps shippers find lower rates, access quality service and have their goods delivered on time by matching them with pre-verified trucks with empty space in them. At the same time, trucking companies enjoy an additional revenue stream and maximize the trucks’ productivity.

“Our goal is to bring technology to local trucking in South Florida, making trucks more effective and offering affordable rates to shippers by connecting them through a very simple app,” said Gervazio, who co-founded the company with Babson classmates Murilo Amaral and Alfredo Keri.

Cargo42 was a triple winner in the Miami Herald Business Plan Challenge. It won the judges’ vote in the Community Track for its solid idea leveraging the sharing economy in a a traditional industry and a strategic plan for execution; Cargo42 was also crowned the People’s Pick for attracting the most online votes. Because of its results in both the judges’ vote and the People’s Pick, it was also named the Challenge Champion, the overall contest winner.

The best part is that our community enjoys traffic and pollution reduction by making use of trucks already on the road.

Afredo Keri, co-founder of Cargo42
The team says its concept has a triple benefit. If trucks were to travel at capacity, they could potentially generate additional revenue of more than $60 billion. At the same time, shippers would be more efficient with their orders, conserving time, money and manpower.

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