Vegan Fashion: Sisters Create Brand That Mirrors Their Cruelty-Free Lifestyle

By Theresa Walker
The Orange County Register

WWR Article Summary (tl;dr) Sisters Meg and Komie Vora are riding the wave of growth in the vegan fashion industry. Google searches on “vegan fashion” grew 25 percent and queries about “vegan clothing” and “ethical clothing” have skyrocketed 66 percent since 2012.

The Orange County Register

Meg and Komie Vora live together, work together, eat together.

And, always, the pair of millennial-age sisters do what they do as vegans.

That includes the outfits they wear, culled from their own women’s luxury clothing line, Delikate Rayne.

They combine their contemporary sense of design with a serious commitment to remaining cruelty-free as they strive to push Delikate Rayne to the cutting edge of clothing that looks good, feels good and is good for the environment.

“They speak to that demographic of the Southern California gal who wants to do things that are healthier for our bodies and reach a higher consciousness,” says Christina Sewell, senior fashion campaigner for PETA who has worked with the Vora sisters on several projects involving her organization.

Influential trendsetters who have worn their clothing include TV personality and model Kendall Jenner and celebrity stylist Rachel Zoe.

Purchased items arrive with a hand-written note that might say, “Look at you saving the environment and looking badass while doing it.”

The growth in the vegan fashion industry has mostly been in the past five years, according to Sewell, who is based in PETA’s Los Angeles office.

Google searches on “vegan fashion” grew 25 percent and queries about “vegan clothing” and “ethical clothing” skyrocketed 66 percent since 2012, she notes, along with a switch from the term “faux leather” to “vegan leather” by such brands as Anthropologie, Abercrombie & Fitch, and TOMS.

Plus, Sewell says of the Vora sisters’ long, dark hair, big almond eyes, and slim physiques dressed in the clothes they design: “They’ve got the look, right?”

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