What Motivates Millennial Entrepreneurs In Santa Cruz County

By Jondi Gumz
Santa Cruz Sentinel, Calif.


Millennial entrepreneurs are so hot they have their own TV reality show, “Startup U,” but more millennials are doing their thing right here in Santa Cruz County. Four of them shared their stories by answering five questions for the Sentinel.

Anthony Alcala
Anthony Alcala, 35, started The Booth Bus in Capitola.
Q When did your business open?

A July 1, 2014. The Booth Bus is a one-of-a-kind Volkswagen bus photo booth. We custom converted our charming 1970 Westfalia bus named Georgia into a high-quality and modern photo booth. We bring pictures to the people throughout the entire San Francisco Bay Area and Georgia’s a guaranteed hit for any occasion.

Q What motivated you?

A My wife Jenna and I seek adventure and have always dreamed about building a business that encompassed the pursuit of fun, slowing-down, lightheartedness, and creativity. The idea of a Volkswagen bus photo booth just popped into my mind and it was an idea we got really excited about. Volkswagen buses and photo booths have a lot in common. They are storytellers, smile-makers, and catalysts for laughter, silliness and genuine good times. We love photography so creating a Volkswagen bus photo booth brought all our interests, passions, and values together in one place.

Q How’s it going?

A Business is great and we’re having a lot of fun. We travel throughout the entire San Francisco Bay Area, attend fun events, meet new and interesting people, but most importantly we make people happy. It’s been an honor to be invited into people’s lives and capture them smiling with their friends and family.

Q What was the biggest challenge?

A The toughest challenge we face is finding a consistent work-life balance. As an entrepreneur, every aspect of our business, at least in the beginning started and ended with our involvement. At times, this can be daunting particularly since our goal is to always exceed the expectations of our customers. It’s a constant work in progress, but we aim to achieve a work/life balance by maintaining manageable to-do lists and by keeping perspective of the many blessings we have in our life. We also consider ourselves very lucky to have the support and encouragement from our friends and family.

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