Woman Behind ‘Female Viagra’ Launches ‘Pinkubator’ For Women-Focused Businesses

By Madison Iszler
The News & Observer (Raleigh, N.C.)

WWR Article Summary (tl;dr) “The Pink Ceiling” partners with startups focused on products or services that help women. The company provides mentoring, seed investing and consulting services.

RALEIGH

When Cindy Whitehead marched into meetings to pitch Addyi, the first-ever prescription libido pill for women, none of the investors or venture capitalists in the audience were female.

Beyond investors, leadership in the healthcare field lacked gender diversity, the former Sprout Pharmaceuticals CEO observed.

“Women control the majority of healthcare decisions for their households, but so few women actually run healthcare companies,” she said. “There’s a disconnect in that, and there are so few mentoring opportunities for women.”

Whitehead’s latest business venture, The Pink Ceiling, aims to fix those problems. The company, which launched in April and has offices in Raleigh and Miramar Beach, Fla., partners with startups focused on products or services that help women and provides mentoring, seed investing and consulting services.

Less than a year later, Whitehead and her all-women team are adding another facet of The Pink Ceiling: the Pinkubator, a membership service that begins Feb. 1.

The Triangle area is home to many business incubators and co-working spaces, such as American Underground and HQ Raleigh, but the Pinkubator is the first women-focused one.

Seven companies have signed up for on-site memberships, which cost $500 per month and include monthly meetings with the Pink Ceiling team, brainstorming sessions and access to the company’s office in North Hills.

Located in a suite at 4350 Lassiter at North Hills Ave, the workspace includes meeting rooms, printing and WiFi along with rosé on tap, snacks and pink everything — lockers, chairs, a phone booth.

Virtual members pay $99 per month for a smaller array of services, including a bi-weekly phone call with the Pink Ceiling team, free admission to events and investment possibilities. About 50 women have signed up.

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