Women-Owned Firms Can Use Certification To Gain Visibility

By Joyce Gannon
Pittsburgh Post-Gazette

Two decades ago, Carol Philp launched a branding and promotions business in her basement. The Aspinwall company, CPI Creative, now counts among its clients the Pittsburgh Pirates for which it has designed game day giveaways such as the Pirate Parrot soap dispenser and a kids’ paddle ball game.

When the 2006 All-Star Game was played at PNC Park, Ms. Philp’s longtime relationship with the hometown team helped land a contract with Major League Baseball.

But being a woman-owned business certified by the Women’s Business Enterprise Council of PA-DE-NJ also helped seal the deal. “The Pirates called and said the MLB wanted to meet women- and minority-owned businesses, and we started working with them,” recalled Ms. Philp. “It sounds easy but it isn’t. We’re just a small company from Aspinwall.”

CPI Creative is one of 180 women-owned businesses in the Pittsburgh region certified by the council and one of 960 in Pennsylvania.

The regional organization, founded in 2000, is an affiliate of the Women’s Business Enterprise National Council and includes nearly 1,100 women-owned businesses in Pennsylvania, Delaware and southern New Jersey, said Geri Swift, president. More than 13,000 businesses in the U.S. are certified by the national council, she said.

The regional council serves as the official third-party certification provider for the state of Pennsylvania and the city of Philadelphia.

The city of Pittsburgh maintains its own certification process, said Ms. Swift.

For CPI Creative, Ms. Philp said, the primary benefit of being certified is gaining access to corporations, government agencies and nonprofits that in many cases are required to allot a percentage of contracts to minority-owned suppliers and providers.

To become certified, businesses must pay a fee ranging from $350 to $1,000 depending on annual revenues and submit to a review of standards so that companies and others who award them contracts “know they are truly a business owned, operated and managed by women,” said Ms. Swift.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *