You Can Have Your Cake And Eat It Too

By Rohma Sadaqat
Khaleej Times, Dubai, United Arab Emirates

WWR Article Summary (tl;dr) Sidiqa Sohail has some great advice for women in business who want to be entrepreneurs…always be learning!  Despite being in business for several years, this entrepreneur from the UAE says she is still learning on the job. She says, “There are many stages of entrepreneurship and business that you go through, and every few months or over a year, you enter a new stage.”

United Arab Emirates

Start a business when you have honed your skill set and are sure that you can handle the technicalities of running a business by yourself, says Sidiqa Sohail, founder and co-owner of Spontiphoria.

Sohail opened the specialty bakeshop and boutique in November 2013, though she says she got the idea for her own business in 2011. Located on Al Wasl Square in Jumeirah, Spontiphoria offers hungry treat seekers a range of homemade cakes, biscuits and other baked goods, all prepared fresh in the shop’s kitchen. The store also has a range of carefully selected clothes, fashion accessories and gifts for a number of special occasions.

When Sohail originally conceived the idea for her bakeshop and boutique, she was a student studying International Studies at the American University of Sharjah. From distributing business cards to fellow students and professors at her university, to taking part in food exhibitions across Dubai, Sohail had a very hands-on approach to bringing her unique business idea to life.

“Those early years were very important to me because I was gauging the reactions different people had to my baked products. Before I had even launched the cafe, I was noting what potential customers liked to see in a menu. I also tested the reception to my products by first starting a home business, where I took orders from customers,” she explained.

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