6 Highly Effective Business Lessons From Several Kidpreneurs

By Kimberly Pierceall
The Virginian-Pilot

WWR Article Summary (tl;dr) Meet the “kidpreneurs” who are already doing business with some pretty creative and helpful ideas.


Eden Swineford had her sales pitch down pat. Preston Chaing wouldn’t give up his secret recipe. And Zakery Owens has been doing this (this being sewing plastic bag holders out of tea towels) since he was 4 years old.

Sure, Owens is just 10, but all three “kidpreneurs” recently showed Suffolk what they’re capable of at what would have otherwise been a typical business expo for vendors and small businesses.

Alongside the Mary Kay table, Chick-fil-A booth and representatives selling pest control services and essential oils, hand-drawn signs advertised “Preston’s Lemonade Grenade” and “Zoe’s Dreamtopia” at the Downtown Suffolk Expo 2019, a family affair put on by Richard Chaing of Suffolk Executives Offices.

His daughter, Noelle, said she was 6 the first time her dad told her to start a business. She was 8 (8!) when he gave her the “7 Highly Effective Habits of a Teenager,” she said, laughing knowingly at how silly that sounds. And at the business expo, she sold soy candles she had made with him for $6 and $10 (“free smells” of course) under the business name Elementary Elements. The now 12-year-old employed a few of the tips she’s learned: don’t be shy, don’t sit down as customers approach and be sure to interact.

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