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Facebook Stumbles With Early Effort To Stamp Out Fake News

There may be another reason, Mantzarlis said: Facebook doesn't want to take direct responsibility for the information on its platform because it would be riskier and more expensive to hire and train all the people needed to take on the challenge properly. There's a competitive advantage to outsourcing it to people, paid by other companies, who fact-check for a living.

"They've repeatedly clung to this idea that they're not a media organization, and maybe it gets harder to argue that if you get fact checkers on your staff," he said.

Facebook said it plans to provide further updates on progress before the end of the year, and start communicating more frequently with partners in 2018.

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