But Madigan has noticed that "dating app fatigue" is driving demand for matchmakers.
"People are getting tired of swiping right, swiping left, 'Do I find this person attractive?' It's a very superficial-based connection," he said. While other matchmaking firms do this work, Madigan singled out Three Day Rule in his report because it has been "growing quite quickly," doubling in revenue in 2018.
After spending years swiping through five different dating apps, Ed Cahan, 37, an engineer who works in real estate, was losing hope. His friends were married and having their second children, and he felt his time was ticking away.
He got coffee with Naisteter and asked how the premium membership worked.
"I thought about it for a couple days, and then I was like, 'You know what, I tried all the apps, I tried all these things, Why not? I'll say yes and I'll see what happens.'"
So they met up again. Naisteter optimized his dating profile by helping him get new photos and linking his Instagram account to show off his woodworking hobby. She told him his usual date suggestion of coffee around 6 p.m. was just plain bad. Since he doesn't drink, she suggested going to a nice restaurant at 8 p.m. for dessert and a better ambiance.
Cahan, who lives in Northern Liberties, told her how he was looking for someone who was Jewish like him, adventurous, entrepreneurial, and outdoorsy.
When she sent over his first match, he told her the next day that she nailed it. "You listened to me and you found exactly what I was looking for," he recalled.
The two went on a dessert date last month at Parc. Even though he said it was a good date, the two haven't gone on a second.
Now he is waiting for more matches.