Business

Local Woman Launches Vintage Clothing Line At Red’s Mercantile

By Samantha West
The Leader-Telegram, Eau Claire, Wis.

WWR Article Summary (tl;dr) Amy O’Connor says the idea for “Harmony Vintage” came about when she was out thrift shopping with her friend. During that shopping trip, O’Connor had picked out a handful of clothes that she liked but wouldn’t necessarily wear herself. The thing is, she had a feeling that SOMEONE would want to wear them. IDEA BORN!

The Leader-Telegram, Eau Claire, Wis.

Amy O’Connor was raised to be the kind of woman who scavenges the racks of estate sales and secondhand stores like Goodwill or St. Vincent de Paul in search of “hidden treasure” — or a perfectly curated outfit.

“My parents both worked in education, so thrifting was the norm for us. It was just what we did when we wanted new things,” O’Connor said. “And now it just kind of comes naturally. It’s almost kind of a hobby in that you find treasures and they’re unique and they become yours.”

Still, the 33-year-old Eau Claire resident had never considered making a business of it — that is, until recently.

On Thursday, O’Connor launched Harmony Vintage, a line of colorful vintage and “pre-loved” clothing housed at Red’s Mercantile in Eau Claire.

It all started, O’Connor said, while she was out thrift shopping with her friend Becca Cooke, the owner of Red’s and founder of Red Letter Grant. After awhile, O’Connor had picked out a handful of clothes that she liked but wouldn’t necessarily wear herself. She suggested Cooke sell the items in her store.

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