Serena Williams Talks Tennis, Fashion And Motherhood

By Christine Ferretti
The Detroit News

WWR Article Summary (tl;dr) Serena Williams shared all things motherhood, business and yes tennis as she took the stage at this years’ “Forbes Under 30” Summit in Detroit.


Serena Williams’ life has been dedicated to a famed tennis career but she recently turned her focus to another lifelong love: fashion.

The six-time US Open champion learned to sew as a child and grew up creating outfits for her dolls. Later, she earned a fashion degree.

Williams, CEO of Serena Ventures, shared details of her business ventures and the joy of caring for her 2-year-old daughter as the featured speaker Monday at Forbes Under 30 Summit at the Masonic Temple in Detroit.

“Somewhere between winning Wimbledon and the US Open, I was in fashion school,” said Williams, who created the fashion brand, Serena, which celebrates positive body image and female empowerment. “It’s definitely something that’s authentic and real, and that I’ve literally been doing my whole life.”

The tennis player also is being recognized by Forbes for the venture capital firm she launched in recent years with the goal of investing in companies that embrace diversity.

Williams told a crowd packed inside the Masonic Theatre on Monday evening that she doesn’t have a specific investment theme or model but found it troubling that less than 2% of seed money for small businesses had been going to women, and even less to those who are minorities.

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