Want To Be A Social Media Influencer? Here Are Some Tips For Getting Started

Madalyn Amato
Los Angeles Times

WWR Article Summary (tl;dr) As Madalyn Amato reports, “A digital content creator or influencer is someone whose online videos, photos or podcasts are followed, listened to and trusted by a sizable audience. They tend to specialize in a topic — beauty, lifestyle, pop culture and food are some of the most popular ones — but you’ll find influencers of all kinds.”

Los Angeles

Eddie Infante, 23, started posting comedic videos on TikTok after he graduated college. His content seems effortless — jokes about dating as a young gay man in Southern California and a lot of food posts, including his popular “What I Eat in a Day” series.

Those videos always start with an iced coffee at a doughnut chain.

But what seems off-the-cuff was strategic. When he first began his channel in 2020, Infante would pull into the drive-thru line at his local Dunkin’ by 7:45 a.m. so he could film, edit and post his food reviews early enough to make users’ For You pages, just as they got up to get their own morning coffees. The Long Beach-based influencer, who has 23,000 followers on TikTok, said he kept to this schedule for months.

Building a brand, cultivating an audience and maintaining a consistent level of production requires time, energy and a “willingness to hustle,” Infante said.

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