Women Of Weed Ride High In Philly

Her philanthropic endeavors include serving as the chair of Athletes for Care, a nonprofit founded by pro athletes who advocate for cannabis research and education, and working with the Entrepreneurship and Social Impact Initiative to foster diversity in the cannabis industry.

Her advice to women entering the cannabis space: “Stay focused. The cannabis industry isn’t one industry. It’s 100 industries, no different than the rest of the business world. It’s agriculture, retail, branding, technology, insurance, legal. Focus on one sector.”

Also, cannabusiness prides itself on being socially conscious, and keeping women and minority access top of mind, Snider said. “Women and minorities are recognized as untapped and needed as a resource. There’s a great opportunity right now.” That said, the ratio of women founders to men in cannabis is probably still around 20%, which needs improvement, Snider added.

Cherron Perry-Thomas, co-founder of the Diasporic Alliance for Cannabis Opportunities (DACO), is spreading the word. “DACO was created to promote awareness,” said the Germantown marketing executive. “You have a lot of marginalized communities that are not aware of the legal space and the economic opportunities happening in cannabis.”

Perry-Thomas and co-founder Desiree Ivy launched DACO last year with a conference at Temple University that attracted over 800 people. “That showed us that there’s a lot of smart people who want this information. A demographic survey showed that 75% of the attendees were college-educated and 65% made $75,000 or more a year.”

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