MARKETING
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81Tailor Brands Raises $50m To Help Freelancers Brand Themselves
Ofir DorGlobes, Tel Aviv, Israel WWR Article Summary (tl;dr) Tailor Brands wants to become the first stop for a freelancer starting to...
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113Five Steps: Public Relations Expert Releases New Book To Help Small Businesses Get Exposure
By Katie NussbaumSavannah Morning News, Ga. WWR Article Summary (tl;dr) In her new book called “Reputation Matrix”, PR pro Marjorie Young shares...
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138
Who Uses Pads and Tampons? Menstrual Products Set Out To Challenge Our Notions About Periods
By Elizabeth Wellington The Philadelphia Inquirer WWR Article Summary (tl;dr) Elizabeth Wellington takes a look at the effort underway to remove the...
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132
Canada Goose Opens Store With A Room Set at -13F
By John Ewoldt Star Tribune WWR Article Summary (tl;dr) Canada Goose first installed a cold room in a store it opened in...
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153Integrated Business Solutions? She’s Got It All Covered
By Muhammad Riaz UsmanThe She Factor Khaleej Times, Dubai, United Arab Emirates WWR Article Summary (tl;dr) With over nine years of successful...
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205
‘The Apple Store Of Weed’: Marijuana Marketing Is Often Far From Mellow
By Patrick May Mercury News WWR Article Summary (tl;dr) As Patrick May from the Mercury News reports, “as the medical marijuana field...
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115
‘Faking it? Great, You’re A Leader,’ And Other Tips From Marketing Guru Seth Godin
By Erin Arvedlund The Philadelphia Inquirer WWR Article Summary (tl;dr) As Marketing Guru Seth Godin recently pointed out to an audience in...
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125
Florida Avenue Brewing Sued A Restaurant For Using ‘Florida Avenue.’ Can They Do That?
By Christopher Spata Tampa Bay Times WWR Article Summary (tl;dr) What’s in a name? That is the question in Seminole Heights where...
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118
Planned Parenthood’s ‘Risky Strategy’ To Update Its Image
By Shefali Luthra and Anna Maria Barry-Jester Kaiser Health News WWR Article Summary (tl;dr) Under its new president, Dr. Leana Wen, “Planned...
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105Gillette Ad Of Plus-Sized Bikini Model Ignites Controversy
By Alexi Iafrato Boston Herald WWR Article Summary (tl;dr) The controversy over highlighting a plus size model comes just a few months...
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235Inside The Cutthroat Combination Of Plastic Surgery And Social Media
By Cindy Krischer Goodman Sun Sentinel WWR Article Summary (tl;dr) For some plastic surgeons in South Florida it is an “Anything Goes”...
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266
Commentary: The 5 Greatest Super Bowl Commercials Of Modern Times
By Steve Johnson Chicago Tribune WWR Article Summary (tl;dr) Steve Johnson of the Chicago Tribune shares his five favorites from two decades...
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197Next Generation: Katie Krawczyk, Founder Of Rapidly Growing 19 IDEAS Agency
By Samantha Christmann The Buffalo News, N.Y. WWR Article Summary (tl;dr) Katie Krawczyk started marketing and communications agency “19 IDEAS” as a...
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200If You Think What Gillette Is Doing Is New, You Haven’t Been Paying Attention
By Elizabeth Wellington Philly.com WWR Article Summary (tl;dr) As consumers question the integrity of the brands they are loyal to, marketing campaigns...
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239
Rooftop Video Ads Bring Extra Cash For Uber, Lyft Drivers
By Carolyn Said San Francisco Chronicle WWR Article Summary (tl;dr) Startup “Firefly” enables professional drivers to make supplemental income by displaying ads...
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245
Craft Brewers Say Geography May Be The Biggest Obstacle To Growth
By Kimberly Pierceall and Robyn Sidersky The Virginian-Pilot WWR Article Summary (tl;dr) Craft Brewers grapple with how to creatively attract customers in...
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185‘Spotlight’ On Relationships: Marketing Expert Advises Entrepreneurs
By Lyndsay Bartos The Times Leader, Wilkes-Barre, Pa. WWR Article Summary (tl;dr) Entrepreneur Julie Anixter shares what she thinks are the hallmarks...
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187Facebook Lured Advertisers By Inflating Ad-Watch Times Up To 900 Percent: Lawsuit
By Ethan Baron The Mercury News WWR Article Summary (tl;dr) The plaintiffs in the case claim Facebook knew by January 2015 that...
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218
Social Media May Have Changed Mary Kay Sellers’ Style But Not Their Spirit
By Aidan Quigley The Dallas Morning News WWR Article Summary (tl;dr) Nearly 30,000 attendees from 16 international markets have flocked to Dallas...
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270States Try To Silence Robocalls, But They’re Worse Than Ever
By Elaine S. Povich Stateline.org WWR Article Summary (tl;dr) Elaine Povich reports that states are trying to crack down on these annoying...
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217Yelp May Have Just Saved The Internet — But The Court ruling In Its Favor Is A Dangerous Muddle
By Michael Hiltzik Los Angeles Times WWR Article Summary (tl;dr) What are the rights and responsibilities of online review sites like (Yelp)...
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194Facebook Faces Criticism Of Ad Policy From Global Publishers
By Naomi Nix Bloomberg News WWR Article Summary (tl;dr) Several publishers are criticizing Facebook’s decision to place ads publishers buy to boost...
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186How Much Is Your Online Data Really Worth?
By Lee Schafer Star Tribune (Minneapolis) WWR Article Summary (tl;dr) Lee Schafer of the Star Tribune takes a look at how many...
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196
Twitter And Google Won’t Back Honest Ads Act, But Facebook Does
By Kate Irby McClatchy Washington Bureau WWR Article Summary (tl;dr) The “Honest Ads Act” would regulate digital political ads in the same...
