By Elizabeth Wellington Philly.com WWR Article Summary (tl;dr) As consumers question the integrity of the brands they are loyal to, marketing campaigns are emerging with purposeful content that reflects and or questions changes in society....
By Carolyn Said San Francisco Chronicle WWR Article Summary (tl;dr) Startup “Firefly” enables professional drivers to make supplemental income by displaying ads while they drive. San Francisco Chronicle Uber driver Jackeline Arana was...
By Kimberly Pierceall and Robyn Sidersky The Virginian-Pilot WWR Article Summary (tl;dr) Craft Brewers grapple with how to creatively attract customers in a competitive industry. HAMPTON ROADS, Va. It can be pretty easy to spot the craft beer...
By Lyndsay Bartos The Times Leader, Wilkes-Barre, Pa. WWR Article Summary (tl;dr) Entrepreneur Julie Anixter shares what she thinks are the hallmarks of marketing and branding. Anixter says they include curiosity, context, trust, and generosity....
By Ethan Baron The Mercury News WWR Article Summary (tl;dr) The plaintiffs in the case claim Facebook knew by January 2015 that its video-ad metrics had problems, and understood the nature of the issue within a few months, but sat on that...
By Aidan Quigley The Dallas Morning News WWR Article Summary (tl;dr) Nearly 30,000 attendees from 16 international markets have flocked to Dallas for the 44th annual Mary Kay Seminar. The Dallas Morning News Every summer for the last four decades,...
By Elaine S. Povich Stateline.org WWR Article Summary (tl;dr) Elaine Povich reports that states are trying to crack down on these annoying callers. A tougher law was enacted in Connecticut, for example, and legislation is pending in a handful of...