MARKETING
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459Greene Skirts Connects Truckers, Gas-Saving Technologies
By Alex Green Chattanooga Times Free Press, Tenn. Burl Pence probably wouldn’t have given trailer skirts a shot had Dena Jackson and...
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415Targeted Ads Are Real And There’s No Escaping Them
By Elizabeth Simpson The Virginian-Pilot. Do you ever feel like there’s a disconnect between your cyber self and the real you? I’ve...
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415Now More Than Tweets: Twitter Adds Product And Place Pages To Drive E-Commerce
By Tracey Lien Los Angeles Times. Social media network Twitter is testing product and place pages, a new feature that will help...
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494How 4 Instagram Hotshots Use The App To Build Their Business
By Jonathan McFadden The Charlotte Observer. CHARLOTTE, N.C. From fashion mavens to real-estate brokers, small-business owners seeking to boost their brands and...
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Start-Up CEOs Handle Their Brands Via Twitter
By Ashna Ambre Mint, New Delhi. MUMBAI Why deal with pesky journalists when you can reach millions of customers and other stakeholders...
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512Brand Yourself, But Don’t Be A Dweeb
By Matt Kempner The Atlanta Journal-Constitution. Coke promises happiness. Home Depot pledges savings and doing. Delta Air Lines aims to “Keep climbing,”...