All posts tagged "advertising"
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515MARKETINGLisa Sugar Grew Blog Into Global Media Empire
By Tracey Lien Los Angeles Times WWR Article Summary (tl;dr) Great profile of Lisa Sugar, founder of lifestyle website “PopSugar” SAN FRANCISCO...
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6401LIFE & STYLEThe Podcasting Boom
By Shuchi Bansal Mint, New Delhi WWR Article Summary (tl;dr) Podcasting is on the rise. Ken Doctor a digital media industry veteran,...
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437MARKETINGWomen Driving Auto Industry, From Design To Dealerships
By Casey Williams Chicago Tribune WWR Article Summary (tl;dr) When it comes to influence in the auto industry, these days, WOMEN are...
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388MARKETINGAd Campaign in India Talks To The New Age Confident Woman
By Saumya Tewari Mint, New Delhi WWR Article Summary (tl;dr) A new campaign in India is targeting working women. As the campaign...
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519NEWSGeneral Mills Pressures Ad Agencies To Hire More Women, Minorities, In Creative Positions
By Kristen Leigh Painter and Nicole Norfleet Star Tribune (Minneapolis) WWR Article Summary (tl;dr) General Mills is publicly made it a priority...
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507MARKETINGSnapchat Lures More Campaign Spending As Candidates Court Young Voters
By Nicole Piper Bloomberg News WWR Article Summary (tl;dr) The Presidential candidates have stepped up their spending on Snapchat in the past...