All posts tagged "advertising"
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404MARKETINGReunited Ad Agency Navigates The Digital Age
By David Phelps Star Tribune (Minneapolis). MINNEAPOLIS Mame O’Meara and Sue Dubbs didn’t much care for each other when they worked as...
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457TECHNOLOGYCheap Content, Growing Reach Make Snapchat A Fast-Rising Star
By Paresh Dave and David Pierson Los Angeles Times. Thousands of revelers descended on the Coachella music festival this month to rock...
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375MARKETINGNike Launches Women’s Ad Campaign
By Allan Brettman The Oregonian, Portland, Ore. Nike launched an advertising campaign Sunday night to boost its women’s footwear and apparel sales....
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752MARKETINGNike, Wieden + Kennedy Women’s Ad Campaign Broke New Ground 20 Years Ago
By Allan Brettman The Oregonian, Portland, Ore. Peggy Olson is fiction. Janet Champ is real. The AMC series “Mad Men” has launched...
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362TECHNOLOGYWomen’s Expo To Focus On Using Technology In Business
By Lauren Loricchio Catonsville Times, Ellicott City, Md. In her 15th year organizing the annual Maryland Women’s Expo and Conference, Patsy Anderson...
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466MARKETINGYouTubers Make Jump To TV In Pursuit Of Advertising Dollars
By Paresh Dave Los Angeles Times. Stephanie Horbaczewski’s company, StyleHaul, manages 5,000 YouTube stars who dazzle 60 million viewers a month with...