All posts tagged "branding"
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384MARKETINGAd Agency Finds Its Marketing Niche
By Kevin Bouffard The Ledger, Lakeland, Fla. LAKELAND When Lora Kellogg decided to revamp her Lakeland advertising agency, she considered every detail....
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476BusinessTrump’s 12 Business Lessons
By Wes Moss AdviceIQ. Donald Trump is one controversial guy. Love him or hate him, though, no one denies he is a...
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378MARKETINGFor This Mompreneur, “Authenticity Is The Key”
By Suzanne Adams-Ockrassa The Arizona Daily Sun, Flagstaff. Kiersten Hathcock of ABC TV’s “Shark Tank” fame had a few pointers to other...
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452MARKETINGFocus Groups Reveal Consumer Perceptions, Good or Bad
By Dan Voorhis The Wichita Eagle Bobby Gandu sat in the dark, chin resting on hands, eyes focused, taking a beating. The...