By Bruce Freeman The Small Business Professor. Rating and review websites like Yelp and Angie’s List are now among the first sources...
By Samantha Sabin The News & Observer (Raleigh, N.C.). Periscope isn’t just for the celebrities and techies anymore — at least not...
By Kevin Bouffard The Ledger, Lakeland, Fla. LAKELAND When Lora Kellogg decided to revamp her Lakeland advertising agency, she considered every detail....
By Frank Witsil Detroit Free Press. After working as an attorney, retail store manager and stay-at-home mom, Susan Brice is trying her...
By Jonathan McFadden The Charlotte Observer. CHARLOTTE, N.C. From fashion mavens to real-estate brokers, small-business owners seeking to boost their brands and...
By Bruce Freeman The Small Business Professor. Q: I keep hearing from other business owners that public relations is important. Can you...