MARKETING
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828Nike, Wieden + Kennedy Women’s Ad Campaign Broke New Ground 20 Years Ago
By Allan Brettman The Oregonian, Portland, Ore. Peggy Olson is fiction. Janet Champ is real. The AMC series “Mad Men” has launched...
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408Media Training Tips For Small Businesses
By Hanah Cho The Dallas Morning News. You’ve snagged a TV interview to talk about your small business. Now what? Former television...
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447Women-Only Networking Groups Help Women Share Referrals, Grow Their Business
By Gary Haber York Daily Record, Pa. Sherri Dietz said she was a little nervous talking in front of people, as she...
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377Digital World Is Different, But Customer Service Still Counts
By Lee Shearer Athens Banner-Herald, Ga. Entrepreneurship today is about technology and pushing your message out on social media, but it’s also...
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530Ask The Mompreneur: Negative Online Review? Advice From The Trenches
By Jennie Wong The Charlotte Observer. This week’s column features an interview with Christina Britt Lewis of The Redesign Company, a Davidson,...
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528YouTubers Make Jump To TV In Pursuit Of Advertising Dollars
By Paresh Dave Los Angeles Times. Stephanie Horbaczewski’s company, StyleHaul, manages 5,000 YouTube stars who dazzle 60 million viewers a month with...