DailyWorth’s Founder Expands Into The World Of Robo-Advising

By Erin E. Arvedlund
The Philadelphia Inquirer

WWR Article Summary (tl;dr) DailyWorth Founder Amanda Steinberg has been informing women about money through her free “DailyWorth” newsletter since 2009. She is now adding onto that success with a new money management platform to help women with savings, investment, and retirement options. Steinberg says “WorthFM” is a way for women who aren’t familiar with traditional finance to get started in all three areas to build net worth.

The Philadelphia Inquirer

A robo-adviser just for women?

That’s the latest step for Amanda Steinberg, the South Philly native who founded DailyWorth, a financial-advice newsletter with more than one million women subscribers.

Last year, Steinberg expanded Chestnut Hill-based DailyWorth into financial advice and money management with the launch of WorthFM, which offers a pre-selected portfolio of eight exchange-traded funds.

WorthFM is similar to robo-adviser start-ups such as Wealthfront or Betterment, with portfolios that are pre-selected and rebalanced automatically.

WorthFM women start out with memberships of $2 a month to try the service, which opens three accounts at the same time (savings, investment, and retirement). Once a member accrues $5,000 in invested assets, WorthFM charges a 0.50 percent flat fee.

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